7 REASONS WHY YOU MUST NOT MISS OUT ON IN-STORE ADVERTISING

Since the inception of mall culture, retail industry has become ever more organized; and so their marketing efforts to woo customers. Nowadays, retailers are pushing the throttle on all marketing channels – old school and modern day innovations – to reach out to their customers. Take any media space – be it radio, TV, print,… Continue reading 7 REASONS WHY YOU MUST NOT MISS OUT ON IN-STORE ADVERTISING

SOLVE CUSTOMERS’ QUERIES WITH EFFECTIVE & INNOVATIVE INTERACTIVE VOICE RESPONSE (IVR)

If technologies have taken huge leaps in all sectors, how can audio sector sit on back seat? Now, you may ask what such revolutions in audio industry are. Well, there are many, but to name major two revolutions. 1) Interactive Voice Response (IVR) 2) Telephone Hold Messages (THM). There is a lot to discuss on… Continue reading SOLVE CUSTOMERS’ QUERIES WITH EFFECTIVE & INNOVATIVE INTERACTIVE VOICE RESPONSE (IVR)

5 THINGS YOU MUST KNOW BEFORE GOING FOR RADIO ADVERTISING

Radio is a powerful and effective media platform across the world for impactful communication. Especially in the UAE, radio communication is very popular in reaching out to a diverse audience. In UAE, radio reaches to approximately 80% of the population with 47 radio stations.  About 5.1 million listeners tune in to radio and spend an… Continue reading 5 THINGS YOU MUST KNOW BEFORE GOING FOR RADIO ADVERTISING