There’s no denying it that capturing a compelling corporate event can be a daunting task. After all, when people are networking they don’t want to be troubled with a camera following them. Corporate events can be of various types – from conferences, sales events to receptions and parties. The challenge lies in creating a compelling coverage because a monotonous one doesn’t just reflect poorly on your brand, it can also hurt registrations. While there are myriad ways to photograph corporate events, hiring professional event coverage services like the one at Studio 52 can help to get the job done professionally.
But whether you hire professional services or decide to shoot yourself, here are some important tips to get the right hook:
TIP 1: Choose the right equipment
Corporate event photography doesn’t need lots of fancy equipment. Instead, it needs a perfect blend of the right gears. Usually, an external power flash with reflector or diffuser, full-frame DSLR with a moderate range zoom, memory cards and spare batteries are good for the job. However, there are other details that need to be taken care of. If the event takes place in a large hall, a telephoto lens is a must. If it’s a compact venue, then a wide is essential. A second body camera is usually suggested for more serious corporate event photography to avoid switching lenses regularly.
TIP 2: Study the location
Analyzing the lighting conditions and scouting the location beforehand plays a crucial role. Visit the venue prior to the event to get a clue about where are you going to shoot. Whether it is evaluating the lighting conditions, checking client guidelines, stage setup, speaker podium layouts or size of the venue, you have to ensure everything is in place. In case you can’t visit the venue before the event, arrive few hours before to gather the information and set-up accordingly.
TIP 3: Creative with Composition
The foremost priority is to get creative with a composition to get a variety of images, perspectives and interesting angles. For instance, a wide aperture with fast shutter speed for the key speakers, or keeping the aperture small with a deep depth of field for group shots can help. If there are floral arrangements, you can shoot between them or use them as foreground. If it’s at a restaurant, take a picture with as many POV’s.
TIP 4: Focus on shots for marketing
Corporate event photography is an investment in marketing a brand or company. Images play a crucial role for customers to determine the value and reputation of a brand. While focusing on the faces of attendees is positive and powerful, it’s also important to focus on abstract shots and varied angles that can be used for branding and marketing purposes. Avoid eating shots, take as many interaction and close-up angles, incorporate the company logo, establish the venue clearly and make sure to keep the client guidelines in mind before every shot.
TIP 5: Quick edit, fast delivery
In today’s fast-paced life, speed is the name of the game. After 2-3 days, people forget about the event and the images can be unusable. You should make sure that once the event is over you edit the images and deliver them fast to your client. Quick work always pays off.
So pick your camera, follow these tips or choose a reputed production agency like Studio 52 to make your next event a memorable and successful one.