In a survey, it was found that an average internet user spends 16 minutes and 49 seconds watching online advertisements every month. It could not sound like much till you consider the International Telecommunications Union has reported that there are over 3.3 billion internet users today. Businesses which leverage video production enjoy 41% more traffic. A study also adds that a video production on a website increases conversion by over 80%. Plainly, the advantages of corporate video production can’t be denied in modern business. In case your business isn’t leveraging this video communication medium, you’re missing a big opportunity to re-position your brand.
The industry is in a transition adopting corporate video strategy. Easy access to both software and hardware implies more companies are discovering the power of this tool. With globalization, it’s possible to employ services from all around the world. As a sector in transition, a lot more is going on which will revolutionize this business video communication medium. As an entrepreneur, you need to know what’s going to matter about it medium in future in order to reposition your brand. Insatiable demand: Web users love to look good motion ad and businesses are capitalizing on this. Millions of business video productions are being watched every day and someone has to provide this content.
Your company must be well placed to provide relevant info for your niche. Mobile consumption: Mobile devices from Smartphones to tablets are the new platform to consume this medium. With these gadgets readily available to your target audience, ensure you produce content that’s compatible. Reality projects: Scripted visual content is giving way to real experience. Consumers want the real deal and not celebrities they’re utilized to seeing on movie screens promoting video services and products. Genuine advertisements will determine the success of your future corporate video marketing campaigns. Efficiency: There are myriad tools that experts are using to optimize their products.
It’s about the efficiency of the entire process in order to provide overtime and inside the budget. New trends: Metrics will feature in a big way as marketers will be capable to measure the success of their projects. Better integration of content in video marketing is also going to lead to the prominence of this medium while shorter forms, that are simple to share on social network, will be more popular. Mass customization and personalization to reflect your brand and target audience will additionally be an important aspect of the future of corporate video production.