In the last 10 years, the digital landscape has changed significantly. There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. Fortunately, it’s easy to keep up with the changing landscape when you invest in cutting-edge forms of content, such as video marketing.
Have you wonder! Which is the best marketing tool in this engagement era? The answer is VIDEO. Because video is that element which catches the viewers, sooner in comparison to any text information. Video leads to convert customers, boost your sales or even customer recommendations. Promotional videos are compelling format medium for your customers.
Let’s place some facts in place; according to online marketing, video increases audience understanding of your business by 74% and roughly 30% of everyone’s collective online activity is spent watching videos.
That means roughly one-third of all online traffic is looking at videos – phew …. And it’s increasing every moment for sure.
Here are three direct ways video can help your small business –
- Video Improves Your Sales Leads
When customers find your captivating videos on your website while searching, that video catches viewer attention and route a way to visit more to your website rather than just reading. Video marketing is a great opportunity for you to establish that direct connection with visitors.
- Video Drives Conversion
The competition says that landing pages with videos lead more conversion if people are getting engaged with your promotional videos, that means they are having increased interest level towards what you have offered. Having videos on your site will keep people on longer and have them engaged with your content in a different way than text along.
- Video Increases Trust:
The video is a substitute that increases vision towards your business, and the team behind the business. Video can put your name on a brand also provides the opportunity to make relationships through interactions.
In today’s fast-paced world, video marketing is one of the few types of online material that provides the value, relevance and flexibility consumers need, all while catering to the on-the-go lifestyle they want. Using video to showcase new product information and to provide demonstrations of products or services will help your clients understand how something works. It gives them a realistic sense of scale, usability, features and a holistic view that text and photography alone simply can’t offer.