Who doesn’t like to capture beautiful moments? Sometimes those moments are emotional, sometimes they are adventurous, sometimes we capture moments solely for business purpose; such as, capturing the progress of your construction project since the beginning.
Earlier companies used to have a hold on huge workforce and prepare long presentations on paper, but now the time has changed. Technology has evolved and people have become more adaptable. And why don’t they become adaptable when this technology empowers them with better surveillance and presentation in cost effective way?
This advanced technology is nothing, but time-lapse technology. I am sure you would have heard a lot about it. People across the world are using time-lapse videos at difference places such as shopping malls, conferences or any event, retail stores, oil and rig places, construction progress and many such locations. Today, we are going to cover time-lapse for construction. But before that, let’s see a small explanation about time-lapse video.
What is Timelapse?
Time-lapse photography or videography is a technique whereby the frequency at which film frames are captured (the frame rate) is much lower than that used to view the sequence. So, when played at normal speed, time appears to be moving faster and thus lapsing. The main objective of time-lapse video is it makes it possible to view events occurring over a long interval of time in a short period.
Application of Time-lapse in Construction
Coming to time-lapse for construction, whether your construction project includes building a retail mall or a sports stadium or a healthcare facility center or any education premises or hotel or commercial or residential project, you can always count on time-lapse video. In fact, when it comes to working on huge non construction projects like ship making or plane making or any such object, time-lapse video helps you present your work in the most compelling and unique way.
- Human Resource
As I have mentioned in the initial part of this blogpost that earlier companies used to hire a team to monitor their site, but now that is not the case. You need to mount the cameras at right place and they will do a great job of monitoring and recording the activities occurring at your site.
- Work Efficiency
When we know we are being watched, we become extra conscious while working, and go extra mile to finish our job. It leads to less accidents, long lifespan of machineries, speed in working, and that is how it leads to higher work efficiency.
Time-lapse video enables you to document the entire process with precision to detail. It is one of the most cost effective and convenient ways. It spares you from maintaining pile of papers, and lengthy processes. Documentation done with time-lapse video also helps you to resolve the disputes between employees or with employees.
- Cost effective
As utilization of time-lapse cameras leads to less people at site, with continuous monitoring employee becomes more active, you don’t have to spend too much money and time on documentation, time-lapse cameras make the entire process of recording, tracking and presenting cost effective.
- Pitching Presentation
Your content and presentation of the content make you different from other presenters. As time-lapse cameras record the entire process of the construction, you presentation already get the quality content. And how many of your competitors would be presenting content using time-lapse technology? I guess not many; so, it gives your presentation the edge of differentiation.
- More Visibility to Brand
The content in video is easier to remember than the content in pictorial or textual or audible format. Time-lapse videos can be uploaded on different social media sites and your website as well. In fact, videos are great tool for marketing. When, you upload videos on your website, it fetches web traffic on your site, SEO ranks your brand higher in search engine. People can share and download these videos without putting any extra effort. And that is how your brand gets more visibility.
Now, it is your call to take whether you want to track and present the progress in convenient and cost effective way or go for the traditional ways which are costly and time consuming.
Partner in Progress
Studio 52 is a leading audio-video production house from Dubai with over 4 decades of experience in the field. No matter, whether your project is short term or long term, whether the environment is hot or cold, Studio 52 can help you document your project with specialized solar powered HD camera system and an expert crew.
To connect with, visit www.studio52.tv/timelapse